How to bring a long-established TV station in the 21st century?

www.bbc.co.uk was in 2008 the third most popular website in UK after Google and Microsoft. How they did it? IPlayer is the answer but before it was made to work it took BBC some years, a lot of money and Anthony Rose. He is the technical head that (eventually) lauched it in 2007 and brought it to see a huge success in just one year. Moreover, Rose is also preoccupied of how to make it even better and he is now thinking about make it possible to start watching a TV programme on TV and continue it on an IPhone (this is brilliant!!!). IPlayer is considered to have revolutionesed BBC and brough it in the new media age. Take a look and you will find a complete guide to BBC TV channels and radios with the possibility of wide access.