Good news for the e-marketers

In a context where the constant comments concerning the advertising expenditures are highly negative announcing gloomy days the respected online magazine e-marketer announces that 'The recession slows, but does not stop, online ad growth'(8th of April 2009). They demonstrate that 'marketers are spending more on Internet ads, while spending less on advertising in other media, such as newspapers, radio and magazines'. Why is it so? The answer resides in the easy and rapid capacity to evaluate/ measure the results from a financial point of view. In addition to this, David Hallerman, eMarketer senior analyst and author of the new report, US Advertising Spending: The New Reality thinks that 'successful Internet advertising creates a new paradigm for marketing on other media, namely search and relevance'.