The difficult topic of trust

Even if it has to do with brands in the real world the video from D&AD features some high-profile people from the communication industry. The theme of their presentation is not trust or trustworthiness but the subject seems to be of a high importance since the speakers mention it frequently. In this respect look at the Aviva example, a good though for their campaign (you can find it in the 4th presentation). One thing to remember is that brands irrespective their medium (online or not) have to make the most of the present crisis.